About Produce Market Ltd

Wholesale Fresh Produce Supply from Global Growers

Produce Market Ltd is a UK-based wholesale supplier of fresh fruit and vegetables. We connect trusted international growers with wholesale, foodservice and retail buyers across the UK through a structured, commercially disciplined approach that prioritises consistency over short-term gain.

20+ Years in Fresh Produce

Grower to Buyer

Structured Supply

Representation-Led Model

Commercially Disciplined

Long-Term Relationships

Wholesale · Foodservice · Retail

20+ Years in Fresh Produce

Grower to Buyer

Structured Supply

Representation-Led Model

Commercially Disciplined

Long-Term Relationships

Wholesale · Foodservice · Retail

Our Story

Founded on both sides of the trade.

Produce Market was founded by someone who had spent years working across both sides of the fresh produce trade — with growers in the field and buyers on the market floor. That experience made one thing clear: the gap between a good grower and a good buyer was usually a structural one, not a quality one

What Drives Us

Closing the gap between grower and buyer

We built Produce Market to close that gap. By working directly with certified growers — both in the UK and across key international growing regions — we've developed supply relationships built on transparency, continuity and shared commercial interest, not short-term opportunism.


Our approach is deliberate. We don't take on every grower or every buyer. We work with those who operate to the standards our buyers expect and who are genuinely committed to long-term supply — not just filling gaps when it's convenient.

We don't trade opportunistically. Our model is built around long-term grower partnerships and buyer relationships — so quality, pricing and availability stay consistent, not just convenient.

Why Produce Market

Supply that performs. Every week.

Consistent Quality & Freshness

Every order is sourced from vetted, certified growers who operate to strict quality and specification standards. Rigorous checks from origin to delivery mean your customers receive exactly what you've agreed — no surprises, no substitutions.

Reliable Bulk Supply Chain

Strong grower relationships and multi-region sourcing give us the flexibility to fulfil high-volume orders dependably — even when individual origins are under pressure. Your programme runs on time because ours is built to.

Competitive Wholesale Pricing

Pricing is aligned with live UK market conditions, not padded by unnecessary intermediaries. Our representation model is designed to eliminate pricing distortion — so you get commercially honest rates that hold up under scrutiny.

The problem we solve

Sourcing, Supplying and Managing Fresh Produce

Why the fresh produce supply chain needs rethinking

The UK fresh produce market is fast-moving, competitive and unforgiving. Buyers need reliable supply, consistent quality and pricing they can plan around.

Growers need market access, commercial alignment and a partner who understands what buyers actually require. Too often, neither side gets what they need. Supply chains are fragmented. Communication breaks down. Pricing becomes reactive. Products are mispositioned. Short-term trading decisions create long-term instability for everyone involved.

Produce Market was built specifically to address this — not as another broker looking for a quick margin, but as a structured supply business focused on building the kind of long-term relationships that make the whole chain work better.

WHo we Are

A Structured Approach to Fresh Produce Supply

Produce Market Ltd is a UK-based fresh produce business focused on delivering reliable, consistent and commercially aligned supply of fruit and vegetables to wholesale, foodservice and retail buyers across the United Kingdom.

The business has been developed by people with direct, hands-on experience across multiple areas of the fresh produce industry from grower operations and international sourcing through to UK wholesale trading and retail supply. That breadth of experience shapes everything about how we operate.

We work with a carefully selected network of international growers and UK buyers, managing supply professionally from origin through to delivery. Our focus is on getting the fundamentals right quality, consistency, communication and commercial alignment rather than chasing volume or cutting corners to win short-term business.

Built on Real Experience Across the Supply Chain

OUR Experience

Produce Market is not a desk-based trading operation. The business has been built by people who have worked at every level of the fresh produce industry, and that experience informs every decision we make.

Produce Market Ltd is a fresh produce business focused on delivering reliable, consistent and commercially aligned supply of fruit and vegetables to wholesale, foodservice and retail buyers. The business has been developed by people with direct, hands-on experience across multiple areas of the industry — from grower operations and international sourcing through to wholesale trading and retail supply.

We work with a carefully selected network of international growers and buyers, managing supply professionally from origin through to delivery. Our focus is on getting the fundamentals right — quality, consistency, communication and commercial alignment — rather than chasing volume or cutting corners to win short-term business.

Grower Operations

We have worked directly within grower environments, managing production, quality control and export readiness at origin. We understand cultivation standards, what can go wrong before product leaves the farm, and what UK buyers expect on arrival. That grower-side knowledge makes us a more effective and realistic partner for everyone in the chain.

Wholesale & Trading

We have operated within wholesale markets, managing supply, pricing and buyer relationships in one of the most fast-moving commercial environments in food. We understand how wholesale trading works in practice — the pricing structures, communication rhythms and expectations on both sides — and we apply that knowledge every day.

Retail & Foodservice Supply

We have supplied produce into retail and foodservice channels, working to the strict specification, consistency and compliance standards those sectors demand. We understand what each channel requires and how to navigate both without compromising on quality, communication or the commercial terms buyers expect

Market Development

We have developed supply relationships from international growing origins, positioning product correctly for the UK market and building the commercial structures needed for long-term success. This is not about finding any available supply — it is about identifying the right growers and developing those relationships properly.

How We Work

Reliable Wholesale Supply built around Structure and Alignment

Most fresh produce supply operates reactively — finding product when buyers need it and moving it as quickly as possible. We operate differently. Our model is built around long-term relationships, commercial discipline and a clear understanding of what both growers and buyers need from a supply partner. The result is a more stable, more transparent and more consistent approach to fresh produce supply.

Consistent Supply

Reliable access to fresh fruit and vegetables across multiple categories, ensuring continuity of supply for UK wholesale, foodservice and retail buyers throughout the year.

Market-Led Approach

Supply decisions grounded in real UK demand, current pricing conditions and practical buyer expectations — focused on what the market needs, not what is easiest to move.

Commercial Discipline

Built for long-term alignment rather than reactive short-term trading. Structured, consistent practices that reduce inefficiencies and benefit both sides of the supply chain.

Global Sourcing

Supply built through trusted grower relationships across multiple international origins, providing the flexibility to maintain year-round availability and respond to seasonal shifts.

UK Market Focus

Strong understanding of commercial requirements across wholesale, foodservice and retail — aligned with UK buyer expectations for quality, specification and communication.

Long-term Structure

A disciplined model centred on reliability, communication and continuity — supporting sustainable supply relationships across the fresh produce supply chain for the long term.

The Fresh Produce supply chain works better with the right Partner!

Ready to discuss your Requirements?

Whether you're a UK buyer looking for consistent, reliable supply or an international grower seeking structured market access, we're straightforward to work with. Get in touch and we'll respond promptly with the information you need.

Who we work with

Serving both sides of the Fresh Produce supply chain

We work with a carefully selected network of international growers and UK buyers — building supply relationships that are structured, transparent and designed to last. Our role is to manage the commercial and logistical complexity between origin and delivery, so both sides of the chain get what they need.

For UK buyers, that means consistent access to quality produce at competitive, market-aligned pricing — backed by clear communication and a supplier who understands how the UK market actually works.

For international growers, it means structured representation in one of the world's most demanding fresh produce markets — with the commercial support, buyer relationships and market knowledge needed to supply it successfully.

Wholesale & Foodservice

Reliable supply of fresh fruit and vegetables across core and specialist categories, aligned to your commercial requirements. We work with wholesale markets, foodservice distributors and catering suppliers across the UK, providing consistent access to quality produce at competitive, market-aligned pricing.

Retail Suppliers

Consistent, specification-led produce supply for retail businesses across the UK, backed by quality standards and dependable availability. We understand the compliance, packaging and consistency requirements that retail demands, and we source from growers who can reliably meet them.

International Growers

Structured UK market representation for growers ready to develop serious, long-term export supply. We help international fresh produce growers navigate UK buyer requirements, positioning product correctly and building the commercial relationships needed for sustainable market entry

What people say about working with us

Trusted by those who know the industry

I've worked alongside Sunny at different points and in different capacities over the years. The thing that hasn't changed is the approach — straightforward, commercially sharp and always focused on doing things properly. That counts for a lot in this industry.

Kriss Porada

Trading Director, Corefresh Ltd

We've worked with Sunny in a couple of different contexts over the years and the experience has always been the same. Honest about what's achievable, clear in communication and genuinely focused on making the relationship work for both sides.

Ashraf Yanni

CEO, Queen Fresh Produce

I've known Sunny for a long time — first as someone I managed, now as someone I work alongside. That shift tells you everything. The work ethic, the market knowledge and the integrity have always been there. I wouldn't put my name next to anyone I didn't trust completely.

Nipul Dodhia

Managing Director, East African Growers

The numbers behind the relationships

A track record built over decades in Fresh Produce

Elevating Your Produce Supply Chain

Produce Market Ltd brings together years of direct industry experience, international grower relationships and deep UK market knowledge — built not through a single role but across every level of the supply chain.

20+ Years

Industry Experience

30+ Countries

Grower & Sourcing Experience

50+ Produce Lines

Across Multiple Origins & Seasons

Want to know more?

Common Questions About Produce Market

Answers to the most common questions about who we are, how the business works and what makes our approach to fresh produce supply different from a standard trading or import operation.

  • What does Produce Market Ltd actually do?

    Produce Market Ltd is a UK-based wholesale supplier of fresh fruit and vegetables, connecting trusted international growers with wholesale, foodservice and retail buyers across the UK through a structured, representation-led supply model.

    How We Work

  • How is your model different from a standard fresh produce trader?

    Rather than buying and selling speculatively, we operate a representation model — managing the UK commercial presence of selected international growers on their behalf. This reduces pricing distortion, improves consistency and creates better long-term outcomes for both growers and buyers.

    Our Representation Mode

  • What fresh produce do you supply?

    We supply a wide range of fresh fruit and vegetables including core lines, exotic and tropical produce, specialist items and structured seasonal programmes — all sourced from trusted international growers to meet UK market demand.

    View Products

  • Who do you supply in the UK?

    We work with wholesale markets, foodservice distributors, catering suppliers and retail businesses across the UK. Each channel has different requirements and we understand how to supply all three properly.


    Become a Customer

  • How do I become a grower partner?

    We work with selected international growers who operate with the right certifications, consistent quality and the capacity to meet commercial volumes. If you are looking for structured, long-term representation in the UK market we would welcome a conversation.

    Become a Supplier

  • What certifications do your growers need?

    We work with growers who meet recognised international standards for food safety, quality and sustainability. Certification requirements vary by product and buyer channel but we assess every grower against a clear set of criteria before representing them in the UK market.


    Certifications & Standards

  • Which markets and regions do you supply across the UK?

    We supply buyers across the UK wholesale market network as well as foodservice and retail businesses nationally. Our focus is on building structured supply relationships rather than one-off transactions regardless of location

    Wholesale Markets

  • Where can I find more information or get in touch?

    Our support section covers everything from common buyer and grower questions through to direct contact with our team. We aim to respond promptly and give straightforward answers.

    Get in Touch