About Produce Market

Wholesale Fresh Produce Supply from Global Growers

Produce Market is a UK fresh produce business connecting growers and suppliers with wholesale, foodservice and retail buyers. We combine practical market knowledge, international sourcing and a structured commercial approach to help build supply relationships that work for both sides of the trade.

20+ Years in Fresh Produce

Grower to Buyer

Structured Supply

Representation-Led Model

Commercially Disciplined

Long-Term Relationships

Wholesale · Foodservice · Retail

20+ Years in Fresh Produce

Grower to Buyer

Structured Supply

Representation-Led Model

Commercially Disciplined

Long-Term Relationships

Wholesale · Foodservice · Retail

We don't trade opportunistically. Our model is built around long-term grower partnerships and buyer relationships — so quality, pricing and availability stay consistent, not just convenient.

Why Produce Market

FRESH PRODUCE SUPPLY BUILT AROUND COMMERCIAL REALITY

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Quality & Specification

Products sourced against agreed specifications and customer requirements.

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Structured Supply

Regular and seasonal sourcing planned around availability, volumes and lead times.

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Market-Led Pricing

Pricing informed by origin, seasonality, availability, logistics and current market conditions.

Our Story

Founded on both sides of the trade

Produce Market was founded by Sunny Matharu who had spent years working across both sides of the fresh produce trade — with growers in the field and buyers on the market floor. Our role is to bring those requirements together commercially, creating clearer connections between source and market.

BRIDGING SOURCE & MARKET

Closing the gap between Grower & Buyer

Fresh produce works best when information moves as effectively as the product itself. We help growers understand UK buyer requirements while giving buyers clearer visibility of origins, specifications, availability and commercial conditions.

WHAT WE DO

Sourcing, Supplying and Managing Fresh Produce

CONNECTING GROWERS AND BUYERS THROUGH A STRUCTURED COMMERCIAL APPROACH

The UK fresh produce market moves quickly and depends on clear communication, realistic pricing and supply that matches real demand.

Produce Market works across the fresh produce supply chain, connecting growers, exporters and suppliers with wholesale, foodservice and retail buyers in the UK.

We help align product, origin, specification, availability and pricing with genuine market requirements. For buyers, this means more structured sourcing and clearer commercial options. For growers and suppliers, it means better routes to market, practical feedback and stronger alignment with customer demand.

Depending on the opportunity, we work through direct trading, commission sales and market representation, with a focus on building sustainable supply relationships rather than short-term opportunistic trade.

HOW WE OPERATE

A Structured Approach to Fresh Produce Supply

Produce Market brings together sourcing, commercial planning and market knowledge to create clearer supply relationships between growers and buyers.

We work around the practical details that matter — product specification, origin, availability, volume, pricing, logistics and timing — so each opportunity is assessed properly before supply is committed.

Our role is to create better alignment across the chain, giving buyers clearer sourcing options while helping growers and suppliers understand real UK market requirements.

Built on Real Experience Across the Supply Chain

OUR Experience

Produce Market brings together experience across sourcing, wholesale, quality, logistics and commercial fresh produce supply. That practical understanding helps us see the requirements of both growers and buyers, and manage the detail needed to make supply work effectively.

We work with a carefully selected network of international growers and buyers, managing supply professionally from origin through to delivery. Our focus is on getting the fundamentals right — quality, consistency, communication and commercial alignment — rather than chasing volume or cutting corners to win short-term business.

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Secured Sources

Expierenced in grower environments, managing production, quality control, and export readiness. Our knowledge of cultivation standards and UK buyer expectations enhances our effectiveness as a supply chain partner.

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Wholesale Trade

We operate in wholesale markets, managing supply, pricing, and buyer relationships in a fast-paced food environment. Our daily activities reflect our understanding of wholesale trading and pricing structures.

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Quality Produce

We supply produce to retail and foodservice channels, meeting their strict standards for specification and compliance. We understand the requirements of each channel and ensure quality, communication, and commercial terms are maintained.

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Supply Success

We have strong supply relationships with international growers, positioning products for the UK market and creating long-term structures. It's about identifying and nurturing the right growers.

Lets Work Together!

LOOKING FOR A FRESH PRODUCE SUPPLY PARTNER?

Whether you're a UK buyer looking for consistent, reliable supply or an international grower seeking structured market access, we're straightforward to work with.


Get in touch and we'll respond promptly with the information you need.

How We Work

Reliable Wholesale Supply built around Structure and Alignment

Our approach is built around clear communication, realistic sourcing and commercially workable supply. We focus on the practical details that help buyers and suppliers work together with greater confidence.

Consistent Supply

Reliable access to fresh fruit and vegetables across multiple categories, ensuring continuity of supply for UK wholesale, foodservice and retail buyers throughout the year.

Market-Led Approach

Supply decisions grounded in real UK demand, current pricing conditions and practical buyer expectations — focused on what the market needs, not what is easiest to move.

Commercial Discipline

Built for long-term alignment rather than reactive short-term trading. Each opportunity is assessed around volume, specification, logistics and margin before supply is committed.

Global Sourcing

Supply built through trusted grower relationships across multiple international origins, providing the flexibility to maintain year-round availability and respond to seasonal shifts.

UK Market Focus

Strong understanding of commercial requirements across wholesale, foodservice and retail — aligned with UK buyer expectations for quality, specification and communication.

Long-term Structure

A preference for sustainable repeat business over short-term transactional trading supporting sustainable supply relationships across the fresh produce supply chain for the long term.

Who we work with

WORKING ACROSS BOTH SIDES OF THE FRESH PRODUCE SUPPLY CHAIN

Produce Market works with professional buyers across the UK as well as growers, exporters and supply partners in producing markets worldwide. Our role is to understand the commercial requirements on both sides and help create workable, long-term supply relationships.

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Wholesale & Foodservice

Reliable supply of fresh fruit and vegetables across core and specialist categories, aligned to your commercial requirements. We work with wholesale markets, foodservice distributors and catering suppliers across the UK, providing consistent access to quality produce at competitive, market-aligned pricing.

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Retail Customers

Consistent, specification-led produce supply for retail businesses across the UK, backed by quality standards and dependable availability. We understand the compliance, packaging and consistency requirements that retail demands, and we source from growers who can reliably meet them.

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International Growers

Structured UK market representation for growers ready to develop serious, long-term export supply. We help international fresh produce growers navigate UK buyer requirements, positioning product correctly and building the commercial relationships needed for sustainable market entry

What people say about working with us

Trusted by those who know the industry
Five black stars in a row on a white background

I've worked alongside Sunny at different points and in different capacities over the years. The thing that hasn't changed is the approach — straightforward, commercially sharp and always focused on doing things properly. That counts for a lot in this industry.

Kriss Porada

Trading Director, Corefresh Ltd

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We've worked with Sunny in a couple of different contexts over the years and the experience has always been the same. Honest about what's achievable, clear in communication and genuinely focused on making the relationship work for both sides.

Ashraf Yanni

CEO, Queen Fresh Produce

Five black stars on a white background

I've known Sunny for a long time — first as someone I managed, now as someone I work alongside. That shift tells you everything. The work ethic, the market knowledge and the integrity have always been there. I wouldn't put my name next to anyone I didn't trust completely.

Nipul Dodhia

Managing Director, East African Growers

The numbers behind the relationships

A track record built over decades in Fresh Produce

Elevating Your Produce Supply Chain

Produce Market Ltd brings together years of direct industry experience, international grower relationships and deep UK market knowledge — established on industry knowledge, commercial relationships and practical experience across sourcing, wholesale and international fresh produce trade..

20+ Years

Industry Experience

30+ Countries

for growing seasons

50+ Produce Lines

Across Multiple Origins
Want to know more?

Common Questions About Produce Market

Answers to the most common questions about who we are, how the business works and what makes our approach to fresh produce supply different from a standard trading or import operation.

  • What Produce Market does?

    Produce Market Ltd is a UK-based wholesale supplier of fresh fruit and vegetables, connecting trusted international growers with wholesale, foodservice and retail buyers across the UK through a structured, representation-led supply model.

    How We Work

  • How is your model different from a standard fresh produce trader?

    Rather than buying and selling speculatively, we operate a representation model — managing the UK commercial presence of selected international growers on their behalf. This reduces pricing distortion, improves consistency and creates better long-term outcomes for both growers and buyers.

    Our Representation Mode

  • What fresh produce do you supply?

    We supply a wide range of fresh fruit and vegetables including core lines, exotic and tropical produce, specialist items and structured seasonal programmes — all sourced from trusted international growers to meet UK market demand.

    View Products

  • Who do you supply in the UK?

    We work with wholesale markets, foodservice distributors, catering suppliers and retail businesses across the UK. Each channel has different requirements and we understand how to supply all three properly.


    Become a Customer

  • How do I become a grower partner?

    We work with selected international growers who operate with the right certifications, consistent quality and the capacity to meet commercial volumes. If you are looking for structured, long-term representation in the UK market we would welcome a conversation.

    Become a Supplier

  • What certifications do your growers need?

    We work with growers who meet recognised international standards for food safety, quality and sustainability. Certification requirements vary by product and buyer channel but we assess every grower against a clear set of criteria before representing them in the UK market.


    Certifications & Standards

  • Which markets and regions do you supply across the UK?

    We supply buyers across the UK wholesale market network as well as foodservice and retail businesses nationally. Our focus is on building structured supply relationships rather than one-off transactions regardless of location

    Wholesale Markets

  • Where can I find more information or get in touch?

    Our support section covers everything from common buyer and grower questions through to direct contact with our team. We aim to respond promptly and give straightforward answers.

    Get in Touch