How to Buy Fresh Produce From Produce Market
From first enquiry to delivered product — every step of the buying process explained clearly and simply
There are no complicated onboarding processes, no ambiguous terms and no surprises once supply is underway. Here is exactly what happens from the moment you get in touch to the point your product is delivered — and what to do if something goes wrong.
Open a Trade Account
Market-Led Pricing
Consistent Quality
Wholesale · Foodservice · Retail
Programmed Supply
Spot Sourcing
Open a Trade Account
Market-Led Pricing
Consistent Quality
Wholesale · Foodservice · Retail
Programmed Supply
Spot Sourcing
How buying works
Buying fresh produce through Produce Market is straightforward. You tell us what you need, we tell you what we can supply and at what price — and we manage everything from there.
We supply wholesale markets, foodservice distributors and retail businesses across the UK. Each channel has different volume requirements, specification standards and delivery expectations — and we understand all three well enough to supply them properly.
There is no minimum commitment to get started. Whether you are sourcing a one-off volume or looking to put a structured supply programme in place, the process begins with a straightforward conversation about your requirements.
Pricing is market-led and updated regularly. We will always tell you what the current market looks like for your product before you commit to anything — so you can make an informed decision rather than a speculative one.
If you are not sure which supply model suits your business, that is fine too. We will listen to what you need and advise on the right approach — whether that is open market buying, a structured programme or spot sourcing for irregular requirements.
Three ways to buy
Choose the supply model that fits your business
We offer three buying models depending on how much structure and forward commitment suits your operation. All three give you access to the same quality product and the same standard of service.
Open Market
Buy product at current market prices with no forward commitment. Suited to buyers who need flexibility — pricing reflects live market conditions and availability on the day. Ideal for one-off requirements and buyers who are not yet ready for a structured programme.
Programmed Supply
Agree volume, pricing and delivery schedules in advance for a defined supply period. Gives you better pricing, guaranteed availability and a more predictable supply experience. Best suited to buyers with consistent, ongoing fresh produce requirements.
Spot Sourcing
Irregular or one-off requirements managed on an ad hoc basis. We source what you need, when you need it — at the best available market price. No commitment required, no minimum volumes. The most flexible option for variable demand.
The buying process
From first enquiry to
delivered supply.
What happens at every stage of the buying process — from initial enquiry through to delivery and quality reporting.
Tell us what you need
Get in touch with your product requirements — what you need, the volumes you are looking for, your preferred delivery schedule and any specification requirements. The more detail you give us the better placed we are to respond accurately and quickly.
We respond with pricing and availability
We come back to you with what we can supply, at what price and when. For open market and spot sourcing this reflects current market conditions. For programmed supply we provide a structured proposal covering the full supply period.
Order confirmed
Once you are happy with the terms we confirm the order against availability. For programmed supply we agree the full schedule. For open market and spot sourcing we confirm each order individually. Everything is confirmed in writing before supply begins.
Supply managed and communicated
We manage the supply process actively — keeping you informed of delivery timing, any changes to availability and the expected arrival condition. You are never left chasing us for updates.
Delivered and quality confirmed
Product is delivered to your agreed location and time. Delivery condition is confirmed and any quality observations are communicated to you promptly and honestly. If there is an issue we deal with it directly and transparently.
Who we supply
Three buyer channels. All served properly.
Each channel has different requirements and we understand all three. Click through to find out what we offer for your specific buying context.
Markets & distributors
Wholesale Buyers
Reliable supply of fresh fruit and vegetables for wholesale market operators and distributors. Consistent grades, competitive pricing and dependable availability across core and specialist lines.
Catering & contract
Foodservice Distributors
Specification-led supply for foodservice distributors and catering operators. Ready-to-use quality, tight turnarounds and zero tolerance for inconsistency — managed from origin to delivery.
Independent & regional
UK Retailers
Retail-grade fresh produce for independent retailers and regional buying groups. Consistent presentation, reliable availability and lead times structured around your ordering cycle.
Want to understand the process?
Buyer Supply Process FAQs
Clear answers to the most common questions about how buying from Produce Market works from first enquiry and pricing through to order confirmation, delivery and what happens when something goes wrong.
How quickly do you respond to a pricing enquiry?
Get In TouchWe aim to respond to all pricing enquiries within one working day. For straightforward open market requests the response is often faster. For more complex sourcing requirements we will give you a realistic timeline for when we can come back to you with a full response
Do I need to commit to a minimum volume to start buying?
Get In TouchMinimum volumes vary by product and supply model. For open market and spot sourcing the volumes are generally flexible. For programmed supply a minimum volume commitment is part of the programme structure. Get in touch with your requirements and we will advise what is achievable.
Can I see product specifications before placing an order?
Get In TouchYes. We provide full product specifications — including origin, grade, pack size and certification details — before you commit to an order. You will always know exactly what you are buying before you confirm.
What payment terms do you offer?
Get In TouchPayment terms are agreed as part of the commercial setup for each buyer relationship. We discuss terms clearly at the outset so there are no ambiguities once supply begins. Get in touch to discuss your requirements
Can I switch between buying models — for example from spot sourcing to a programme?
How We WorkYes. Many buyer relationships start with open market or spot purchases and develop into programmed supply as both sides build confidence in the relationship. We are flexible about how the relationship evolves and will always advise honestly on which model best suits your current requirements.
What information do I need to provide to get a price?
Get In TouchThe more detail you can give us the better — product, volume, frequency, delivery location and any specific specification requirements. But even a basic enquiry gives us enough to start the conversation and ask the right follow-up questions.
How do I raise a quality complaint after delivery?
Contact us as soon as you identify the issue — ideally with photographic evidence of the problem. We will acknowledge your complaint promptly, assess the issue and come back to you with our findings and a proposed resolution within a clear timeframe.
Is there a formal contract for programmed supply?
Get In TouchYes. Programmed supply relationships are documented in writing — covering volumes, pricing, delivery schedule, specification and the terms that govern the programme. Everything is clear and agreed before supply begins