privacy

Introduction

This Privacy Policy explains how Produce Market Ltd (“Produce Market”, “we”, “us”, or “our”) collects, uses, and protects personal information from users who access our website at: www.produce-market.co.uk (“Site”) or otherwise engage with us in relation to our services. We are committed to protecting your privacy and ensuring that your personal data is handled in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Grounds for data collection

Processing of your personal information (meaning any information which may potentially allow your identification with reasonable means; hereinafter "Personal Information") is necessary for the performance of our contractual obligations, responding to enquiries and business communications, protecting our legitimate business interests, and complying with legal and financial regulatory obligations to which we are subject.

By using the Site, you acknowledge that your Personal Information may be collected and processed in accordance with this Privacy Policy.

We encourage our Users to carefully read the Privacy Policy and use it to make informed decisions.

What information we collect?

We collect two types of data and information from Users.

The first type of information is un-identified and non-identifiable information pertaining to a User(s), which may be made available or gathered via your use of the Site (“ Non-personal Information ”). We are not aware of the identity of a User from which the Non-personal Information was collected. Non-personal Information which is being collected may include your aggregated usage information and technical information transmitted by your device, including certain software and hardware information (e.g. the type of browser and operating system your device uses, language preference, access time, etc.) in order to enhance the functionality of our Site. We may also collect information on your activity on the Site (e.g. pages viewed, online browsing, clicks, actions, etc.).

The second type of information is Personal Information, which is individually identifiable information, namely information that identifies an individual or may, with reasonable effort, identify an individual. Such information includes:

Device Information: We collect Personal Information from your device. Such information may include geolocation data (general location only), IP address, unique identifiers (such as device IDs), browser type, and other information relating to your interaction with the Site.
Contact & Enquiry Information: When you submit a form on our Site, contact us directly, or request information about our services, you may be asked to provide details such as your full name, company name, email address, telephone number, and any additional information you choose to include in your enquiry. This information is used to respond to your request and manage business communications.
Business Information: As a business-to-business service, we may collect information relating to your company, including company name, business type, website, and details relevant to your enquiry (for example, product requirements, supply capability, or trade-related information).
Communication Data: We may collect and store records of correspondence when you contact us, including emails, messages, and any information provided during communication with our team. This allows us to manage enquiries effectively and maintain accurate business records.
Marketing & Preferences Data: Where you have consented, we may collect your preferences in receiving marketing communications. This includes records of opt-ins, opt-outs, and engagement with communications.

How do we use the information?

We do not rent, sell, or share Users’ information with third parties except as described in this Privacy Policy.

We may use the information for the following:

Communicating with you – including responding to enquiries, providing information about our services, and handling any customer service or business-related queries;
Managing business relationships with buyers, suppliers and partners;
Providing you with information regarding our services, product availability and relevant updates;
Sending administrative or service-related communications, including confirmations and updates;
To improve our website, services and overall user experience;
Conducting statistical and analytical purposes, including monitoring website performance and usage;
To market our services, where you have provided consent or where permitted by law;
To ensure the security and integrity of our Site and systems;

In addition to the different uses listed above, we may transfer or disclose Personal Information to our subsidiaries, affiliated companies and subcontractors.

In addition to the purposes listed in this Privacy Policy, we may share Personal Information with our trusted third-party providers, who may be located in different jurisdictions, for any of the following purposes:

Hosting and operating our Site;
Website development, maintenance and technical support;
Customer relationship management (CRM) systems;
Email communication and marketing platforms;
Analytics providers (such as Google Analytics) to understand website performance;
IT service providers and data storage solutions;
Professional advisers including legal, financial and compliance services;
Supporting communication, enquiry handling and business operations;

All third-party providers are required to process Personal Information in accordance with applicable data protection laws and only for the purposes specified by us.

We may also disclose information if we have a good faith belief that such disclosure is necessary to:

(i) comply with any applicable law, regulation, legal process or governmental request;

(ii) enforce our policies, agreements or terms of business;

(iii) investigate, detect or prevent fraud, security issues or illegal activities;

(iv) protect our rights, property or safety, or those of our users or third parties;

(v) establish or defend legal claims;

(vi) cooperate with law enforcement or regulatory authorities where required.

User Rights

You may request to:

Receive confirmation as to whether or not personal information concerning you is being processed, and access your stored personal information, together with supplementary information.
Receive a copy of personal information you directly volunteer to us in a structured, commonly used and machine-readable format.
Request rectification of your personal information that is in our control.
Request erasure of your personal information.
Object to the processing of personal information by us.
Request to restrict processing of your personal information by us.
Lodge a complaint with a supervisory authority.

However, please note that these rights are not absolute, and may be subject to our own legitimate interests and regulatory requirements.

If you wish to exercise any of the aforementioned rights, or receive more information, please contact our Data Protection Officer (“DPO”) using the details provided below:

privacy@produce-market.co.uk.

Retention

We will retain your personal information for as long as necessary to provide our services, and as necessary to comply with our legal obligations, resolve disputes, and enforce our policies. Retention periods will be determined taking into account the type of information that is collected and the purpose for which it is collected, bearing in mind the requirements applicable to the situation and the need to destroy outdated, unused information at the earliest reasonable time. Under applicable regulations, we will keep records containing client personal data, account opening documents, communications and anything else as required by applicable laws and regulations.

We may rectify, replenish or remove incomplete or inaccurate information, at any time and at our own discretion.

Cookies

We and our trusted partners use cookies and other technologies in our related services, including when you visit our Site or access our services.

A "cookie" is a small piece of information that a website assign to your device while you are viewing a website. Cookies are very helpful and can be used for various different purposes. These purposes include allowing you to navigate between pages efficiently, enable automatic activation of certain features, remembering your preferences and making the interaction between you and our Services quicker and easier. Cookies are also used to help ensure that the advertisements you see are relevant to you and your interests and to compile statistical data on your use of our Services.

The Site uses the following types of cookies:

a. 'session cookies' which are stored only temporarily during a browsing session in order to allow normal use of the system and are deleted from your device when the browser is closed;

b. 'persistent cookies ' which are read only by the Site, saved on your computer for a fixed period and are not deleted when the browser is closed. Such cookies are used where we need to know who you are for repeat visits, for example to allow us to store your preferences for the next sign-in;

c. 'third party cookies' which are set by other online services who run content on the page you are viewing, for example by third party analytics companies who monitor and analyze our web access.

Cookies do not contain any information that personally identifies you, but Personal Information that we store about you may be linked, by us, to the information stored in and obtained from cookies. You may remove the cookies by following the instructions of your device preferences; however, if you choose to disable cookies, some features of our Site may not operate properly and your online experience may be limited.

We also use a tool called “Google Analytics” to collect information about your use of the Site. Google Analytics collects information such as how often users access the Site, what pages they visit when they do so, etc. We use the information we get from Google Analytics only to improve our Site and services. Google Analytics collects the IP address assigned to you on the date you visit sites, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Google’s ability to use and share information collected by Google Analytics about your visits to this Site is restricted by the Google Analytics Terms of Use and the Google Privacy Policy .

Third party collection of information

Our policy only addresses the use and disclosure of information we collect from you. To the extent you disclose your information to other parties or sites throughout the internet, different rules may apply to their use or disclosure of the information you disclose to them. Accordingly, we encourage you to read the terms and conditions and privacy policy of each third party that you choose to disclose information to.

This Privacy Policy does not apply to the practices of companies that we do not own or control, or to individuals whom we do not employ or manage, including any of the third parties which we may disclose information as set forth in this Privacy Policy.

How do we safeguard your information?

We take appropriate technical and organisational measures to protect your Personal Information, including secure hosting environments, access controls, and the use of trusted service providers. We limit access to personal data to those who have a legitimate business need to access it. While we take reasonable steps to safeguard your information, no system is completely secure, and we cannot guarantee the absolute security of data transmitted via the internet.

We may use third-party advertising technologies to display relevant advertisements when you access our Site or interact with our services.

These technologies may use information relating to your interaction with our Site, including pages visited, time spent on pages, and general browsing behaviour, in order to provide advertisements that are more relevant to your interests. This may involve the use of cookies or similar tracking technologies placed on your device.

Where applicable, we may use advertising platforms such as:

Google Ads
Meta (Facebook and Instagram) advertising
Other digital marketing and remarketing platforms

These providers may collect or receive information from our Site and use that information to provide measurement services and targeted advertising.

Your Choices and Opt-Out Options

You can control or restrict the use of cookies and advertising technologies in several ways:

By adjusting your browser settings to refuse or delete cookies
By using cookie consent tools on our Site
By managing your ad preferences through your Google or social media account settings

You can also opt out of personalised advertising through:

Google Ads Settings: https://adssettings.google.com
Your Online Choices (UK/EU): https://www.youronlinechoices.com

Please note that if you choose to opt out of personalised advertising, you may still see general advertisements, but they may be less relevant to your interests.

Marketing

We may use your Personal Information, such as your name, email address, telephone number, etc. ourselves or by using our third party subcontractors for the purpose of providing you with promotional materials, concerning our services, which we believe may interest you.

Out of respect to your right to privacy we provide you within such marketing materials with means to decline receiving further marketing offers from us. If you unsubscribe we will remove your email address or telephone number from our marketing distribution lists.

Please note that even if you have unsubscribed from receiving marketing emails from us, we may send you other types of important e-mail communications without offering you the opportunity to opt out of receiving them. These may include customer service announcements or administrative notices.

Minors

We understand the importance of protecting children’s privacy, especially in an online environment. The Site is not designed for or directed at children. Under no circumstances shall we allow use of our services by minors without prior consent or authorization by a parent or legal guardian. We do not knowingly collect Personal Information from minors. If a parent or guardian becomes aware that his or her child has provided us with Personal Information without their consent, he or she should contact us at privacy@produce-market.co.uk.

Updates or amendments to this Privacy Policy

We reserve the right to periodically amend or revise the Privacy Policy; material changes will be effective immediately upon the display of the revised Privacy policy. The last revision will be reflected in the "Last modified" section. Your continued use of the Platform, following the notification of such amendments on our website, constitutes your acknowledgment and consent of such amendments to the Privacy Policy and your agreement to be bound by the terms of such amendments.

Get in touch

Produce Market Privacy Policy

Introduction

Grounds for data collection

What information we collect?

How do we receive information about you?

How do we use the information?

User Rights

Retention

Cookies

Third party collection of information

How do we safeguard your information?

Transfer of data outside the EEA

Advertisement

Marketing

Corporate transaction

Minors

Updates or amendments to this Privacy Policy

How to contact us

COMPANY

Growers

BUYERS

PRODUCE

Privacy Policy · Terms & Conditions